The Jay-Z Super Bowl Halftime Pick: A PR Lesson in Timing
Jay-Z picked himself for the Super Bowl halftime show. Prism PR CEO Rick Pendrick on why the backlash was avoidable: announce it and explain it…
PR Explained
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PR Explained
What PR agencies do, what PR costs and how to earn coverage, for founders and CEOs new to public relations.
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PR Explained
Cracker Barrel’s CEO Exit Shows How Long a Rebrand Backlash Lasts
Cracker Barrel's CEO left a year after its logo fiasco. Prism PR CEO Rick Pendrick on why a rebrand backlash lasts, and how to test…
PR Explained
Xbox’s COO Exit: What a Thin Executive Departure Announcement Costs
Xbox's first COO left after three months with a short memo. Prism PR CEO Rick Pendrick on why a thin executive departure announcement backfires and…
PR Explained
Startup PR: How to Earn Press Coverage Before You Are Famous
Startup PR without the fame: how founders earn press coverage, use data reporters want, pitch briefly, win backlinks, and what PR for startups really costs.
PR Explained
Digital PR vs Traditional PR: What Changed and What Did Not
Digital PR vs traditional PR, explained by a former NBA and NASCAR PR exec: what changed, what did not, and which one your company needs…
PR Explained
How to Pitch a Journalist: What Reporters Actually Open
Learn how to pitch a journalist step by step: find the story, pick the right reporter, write a subject line they open, and keep the…
PR Explained
Earned Media vs Paid Media: What Each One Buys You
Earned media vs paid media in plain English: what each one costs, how long it works, why Google and AI tools trust one and not…
PR Explained
How Much Does a PR Agency Cost? Real 2026 Prices
PR agency cost in 2026, in plain English: retainer ranges from $3,500 to $90,000 a month, hourly rates, an in-house comparison, and pay-for-performance pricing.
PR Explained
What Is Digital PR? How It Works and What It Costs
Digital PR earns stories about your company in online news outlets, with a backlink to your site. How it works, what it costs in 2026,…
PR Explained
How to Get Media Coverage: Lessons From the NBA and NASCAR
How to get media coverage, from the NBA's front-page Financial Times story to NASCAR's turnaround: six lessons any company can use to earn press that…
PR Explained
What a PR Agency Actually Does
Discover what a PR agency does, from media relations to crisis work, see real campaign results, and learn how to choose the right partner for…
PR Explained
How to Make Your Brand “Newsworthy” for High-DA Editorial Links
Prism PR named agency of record for Gaia, the world’s leading wellness streaming service, discover how this partnership is shaping the future of wellness media.…
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