How to Choose a PR Agency: 10 Questions to Ask Before You Sign
Learn how to choose a PR agency with 10 questions to ask before you sign: test their news judgment, check live links and paid placements, and lock in the terms.
PR Explained
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The Prism PR Blog
Plain-English PR, digital PR and linkbuilding, and how earned media gets your brand into Google and AI answers. Written by Rick Pendrick.
Posts
Studies & News
PR Pros Now Outnumber Reporters More Than 7 to 1
There are now 7.2 PR specialists for every news reporter in the U.S., the most in BLS data going back to 1997. See how all…
PR Explained
How to Newsjack a Breaking Story: Our Newsjacking Process, Step by Step
Learn how to newsjack a breaking story the way Prism PR does: monitor the news, find the angle, build the list, pitch fast and publish…
AI Search Visibility
Claude’s GEO Crackdown: Earned Media Is the Real AI Visibility
Anthropic banned using Claude for fake GEO tactics. Prism PR CEO Rick Pendrick on why earned media is the AI visibility that lasts, and what…
PR Explained
The Jay-Z Super Bowl Halftime Pick: A PR Lesson in Timing
Jay-Z picked himself for the Super Bowl halftime show. Prism PR CEO Rick Pendrick on why the backlash was avoidable: announce it and explain it…
AI Search Visibility
How to Get Your Brand Cited by Perplexity
How to get your brand cited by Perplexity: let PerplexityBot read your site, earn coverage on the sites it trusts, and track your citations every…
PR Explained
Cracker Barrel’s CEO Exit Shows How Long a Rebrand Backlash Lasts
Cracker Barrel's CEO left a year after its logo fiasco. Prism PR CEO Rick Pendrick on why a rebrand backlash lasts, and how to test…
PR Explained
Xbox’s COO Exit: What a Thin Executive Departure Announcement Costs
Xbox's first COO left after three months with a short memo. Prism PR CEO Rick Pendrick on why a thin executive departure announcement backfires and…
PR Explained
Startup PR: How to Earn Press Coverage Before You Are Famous
Startup PR without the fame: how founders earn press coverage, use data reporters want, pitch briefly, win backlinks, and what PR for startups really costs.
Digital PR & Linkbuilding
How to Create a Newsworthy, Data-Driven Industry Study That Earns Backlinks
How we build a newsworthy, data-driven industry study at Prism PR: find the trend, pull federal data, rank every state, verify it, and pitch it…
PR Explained
Digital PR vs Traditional PR: What Changed and What Did Not
Digital PR vs traditional PR, explained by a former NBA and NASCAR PR exec: what changed, what did not, and which one your company needs…
Digital PR & Linkbuilding
Unlinked Brand Mentions: The Backlinks You Already Earned
Learn what unlinked brand mentions are, why reporters leave the link out, how to find them for free, and how to ask for the backlink…
PR Explained
How to Pitch a Journalist: What Reporters Actually Open
Learn how to pitch a journalist step by step: find the story, pick the right reporter, write a subject line they open, and keep the…
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